Social media should be an important component of any law firm or lawyer’s digital strategy. A huge percentage of the world’s population uses social media in some form or another, and you would be stupid not to take advantage of it.
Sure, most people don’t jump on Facebook to look at a law firm’s page or content, but that doesn’t mean that you can’t get through to them with well planned, cleverly constructed content. Some people manage their company’s social media profiles by themselves, but I would recommend using a social media specialist.
A few of the benefits associated with using an experienced social media manager to look after your law firm profiles include:
They Know What Sort Of Content People Want To See
As a lawyer, you will be able to create and post content which is correct, valuable and informative. However, you might have a bit of trouble turning it into something that people can really connect with and relate to.
A social media specialist should understand exactly how to interact with people and how to create content that will have the biggest impact. This means that more people will be interacting with your different profiles or pages, which in turn means that more people should be visiting your website. In the end, that’s the ultimate goal of social media marketing.
Social Media Experts Will Dedicate Time To Your Profiles
As a lawyer or law firm manager, you might find yourself forgetting about or not having time to manage your own social media profiles. Inconsistent posting won’t help people connect with your page. Forgetting to check your social media accounts for a couple of days at a time could mean that you miss an important message or question.
On the other hand, a dedicated social media expert will allocate a certain amount of time each day (or week, depending on your arrangement) to looking after and building your online presence. This can help create a sense of community among your followers, and should help you interact with more people, more often.
The Will Free Up Your Time
As a lawyer, your time is probably worth more than a social media manager’s anyway. Employing someone to look after your social media profiles will free up more time for you to dedicate to your work. Alternatively, spend your free time doing the things that you really enjoy! Having less on your mind can also lead to reduced stress levels and better overall health.
I would really recommend employing an experienced social media manager to look after your Facebook and Twitter profiles. They will know what they’re doing, they will be able to interact with your followers consistently and they will free up time for you to spend doing the things you’re good and the things you enjoy.