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Search engine optimisation (SEO) can be tricky, especially when it comes to competitive fields and industries. Lawyers and law firms throughout the world spend huge amounts of money every year in an attempt to maximise the online presence and visibility. However, inefficient practices mean that they don’t always get the best return on their money.

Hiring a professional SEO consultant can help you get much better returns on your SEO investment. An experienced consultant will know what they are doing, will be able to make the small changes necessary to boost your website up the search engine rankings and should be able to drive a lot more organic traffic to your firm’s website.

My top 3 reasons why you should always use an SEO expert include:

1. They Will Do Things Right

SEO mistakes can have severe negative impacts on your law firm’s organic search engine rankings. Unfortunately, it’s possible to make large SEO mistakes without even realising it, especially if you don’t have a lot of training or experience in the field. This often happens when lawyers attempt to take control of their site’s SEO.

Hiring a professional SEO consultant will help make sure that your SEO is done right – the first time. They will follow all best practices, and won’t waste time doing things that won’t have any effects on your overall rankings.

SEO for lawyers and law firms can be complicated and difficult. There is a lot of competition between firms, especially in larger cities and more populated regions. It is therefore important to make sure that you get on top of all aspects of SEO for your law firm to make sure that your organic search ranking is as good as possible.

Local SEO is a huge part of law firm SEO in general. A lot of people don’t understand the difference between local and general SEO, and this negatively impacts their optimisation efforts.

What Is Local SEO?

Basically, local SEO refers to optimisation with location based searches in mind. Searches with a physical address or location allow people to find law firms and other services in their area. If you run a relatively small firm that works in a specific geographical area, then you need to make sure you put plenty of time and effort into your local SEO efforts.

Why Is Local SEO So Important?

A huge percentage of people use Google or another search engine to find local businesses offering the services that they want. It has been estimated that over 50% of local customers who search for a local business – such as a law firm in their area – will visit a store the same day. Surely you can see how boosting your organic ranking using local SEO could have a positive impact on your store.

SEO for lawyers and law firms can get competitive. It’s fine to spend thousands of dollars on things like guest posting and content creation, but did you know that there’s a lot of small things that can boost your website straight up the organic search rankings?

Google looks at over 200 ranking factors when crawling your law firm website. Some of these are more important than others, but they all count. Unfortunately, a lot of lawyers ignore some of the easiest ranking factors. The following law firm SEO secrets should help you get the most out of your optimisation efforts:

Make Sure You Maintain A Local Focus

No one cares if you hit the top of the search engine rankings in another part of the world. Your SEO efforts need to be focused on searches that are happening within the area that you work in. This means that you need to identify local keywords and build your content around these.

Make sure that your address and contact details are listed properly in as many online directories as possible, and make sure that you’re using a free Google My Business account. Working on your local SEO efforts can lead to huge short-medium term increases in the amount of traffic arriving on your website, so it’s worth doing.