Category Archives: Law Firm Marketing

A court case seems to be the defense at any sight of discomfort. The statement “I’ll sue you” has become more famous than the king of pop’s classic songs. Before you threaten a lawsuit, always ask, “Should I sue?” A lawsuit isn’t always the solution. 

Sometimes, it isn’t a solution, and you may find other ways to address an issue.

Before you file a lawsuit to break the record as the world’s most litigious human, consider these factors. 

1. Cause of Action

By cause of action, we mean having a case. The fact that you have a grievance doesn’t mean you have a legal claim. In civil cases, the burden of proof rests on the plaintiff. For instance, the fact that you got injured while on a job doesn’t mean you have a course of action. 

Or the fact that you got hit by a car doesn’t mean the driver will be liable to pay damages. 

In personal injury cases like this, you must prove beyond reasonable doubt that the defendant is responsible for the injury. You’ll need medical reports and witnesses. The defendants will also try to prove that they are not directly responsible for your medical predicament. 

2. Can You Afford the Lawsuit?

Lawsuits are pretty expensive. Besides the cost of hiring an attorney, filing a case comes with different charges. 

One way to determine this is to ask your lawyer how much you may win from the case. And what you have to lose if things go south. That way, you can answer the question of whether or not you can afford the lawsuit. But some of the expenses to expect are: 

• Attorney
• Court fees
• Process server’s costs 
• Filling fees 

After considering the cost, now ask, “should you sue?”

3. Did You Suffer a Loss?

Most of the time, people go to court for justice and to recover a loss. The question is, did you suffer a loss that you will get damages for in court? In civil cases, you may win monetary awards for your loss. But in criminal cases, it’s often more than that. It’s about justice. 

You can either get economic damages or noneconomic damages for your loss. 

4. Can You Secure the Judgment

How would it feel to spend weeks or months in court dragging a lawsuit, and in the end, the defendant can’t afford to pay damages? That would be a waste of time. Some individuals or businesses may not have the resources to pay the cost of damages. 

Hence, people often sue insurance companies or huge companies for damages in personal injury cases. You’ll be certain they have the resources to ensure you collect the judgment. 

5. Have You Tried To Settle Out Of Court

Try to see things from the defendant’s perspective and consider if they have a value defense against your case. You may have a better chance of getting better damages by trying to resolve amicably than by spending time and money on a court case. 

Are you completely blame-free? Is your case 100% foolproof? If the answer to these questions is no, try settling out of court to save costs and avoid excessive stress. 

6. Do You Have Time For a Lawsuit

A lawsuit may last months or sometimes years. Can you combine it with your current job and see it through? If you are considering handling the case yourself without an attorney, you should consider all the paperwork you’ll need to fill out yourself. Also, your documents, evidence, and subpoenas must follow the court rules to be accepted. 

So, handling the court case yourself may not be an option if you can’t take the time to learn.  

7. What If You Lose? 

You may have the cause of action or a great case and still lose. Then what happens? Ask your attorney about your chances and what happens when you lose. It’s best to be prepared to handle your loss if you do. 

But sometimes, it boils down to hiring the right attorney. Of course, you have the option to appeal your case. Note that appeal could be expensive and time-consuming. 

8. Can You Bring Your Case Before a Small Claim Court?

You can bring certain cases before small claim court. In a small claim court, you can represent yourself, but you still need to maintain some decorum and court orders. 

Before you file a case, consult an attorney. You don’t always have to sue—sometimes, ADR is your best bet. 

Often overlooked in the legal world, blogging is an aspect of SEO that can bring an influx of new clients to your firm. Blogging yields unending results, even for a law firm. Not utilizing the ability to create content is one of the greatest mistakes any law firm can make in this digital world. 

However, blogging needs to be done right to generate the best results. What does this mean? When you create unique blog posts that clients find interesting, you can bet it will keep them coming! 

We’ll expose the excellent law firm blog ideas that will attract a steady flow of new clients to your law firm. Keep reading for more.   

1. The Ultimate Guide to Local Legislation Changes

The law keeps evolving. In fact, laws that were valid a few years back could be obsolete today. When the law changes, the public should be informed, especially when it relates to a topic that interests several people. 

The tricky part about such articles is that you won’t be the only firm to write about them. So, speed is essential. Wanna know what’s even more important? Details, accuracy, and quality. 

When you write quality content and explain difficult laws in layman’s terms, you have a high chance of ranking. 

Better ranking on SERPs equals visibility and more clients. 

Keep that up, and you’ll get authoritative backlinks from top media platforms, especially when your content is detailed. If you know anything about SEO, you’ll understand that such links are gold mines.

Such press attention is excellent publicity for your law firm. 

2. Trials and Discovery Guides On Different Legal Areas

The legal process could be rocket science for some of your clients. And that’s not surprising; not everyone visits courts. Before a case goes to trial, it must have undergone certain processes—not everyone knows! People often take information that the media feeds them; sometimes, the media doesn’t go into details. 

As an authority in the legal world, you can inform people about the trial process, discovery, and what to expect. 

Educate your potential clients on the alternatives to trial and how they can address situations within your area of specialization. Armed with that knowledge, they can boldly make informed decisions, such as hiring a legal representative when needed. Guess whose firm they would consider? Yours. 

3. Interactive FAQ Questions

Law is open-ended, and there are many possibilities. A seemingly simple question may have several much-untapped potentials beyond a few lines of answer.  

Check out frequently asked questions in your field and build every possible answer. What are the other possibilities that may arise? What are the options? Are there exceptions to the rule? This can turn a question with a 3 sentence answer into one with a 1500-word answer. 

Explore the hidden potentials in frequently asked questions. 

4. Preparing For Initial Consultation with Lawyers

Most newbies find the first consultation to be a pretty murky territory. The uncertainty leaves them confused and unsure about what to do when they actually meet a lawyer. 

Why not ease that tension with certainty? Educate your potential clients on what to expect during a first consultation. A few of your potential clients research this online to be better prepared for the meeting. Be the solution to their problem.

5. Blog About Notable Cases You Won

Suppose you have handled notable cases in the past; a blog about them! Most popular cases get media publicity, and you certainly want the press to link back to your website. If you don’t seize this opportunity, your competitors will. Trust us, you don’t want to lose such a golden opportunity to your competitors. 

Write the full details of the case, the trial process, appeal, facts, and verdict. The more detailed, the better. Some news platforms will refer to this while creating a report on the case. And that’s precisely what you need. It can take your SEO from 0 to 100%.

Bottom Line For Law Firm Blog Ideas

Law is a vast field with numerous ideas that can put your website at the fingertips of your potential clients. It’s all about getting creative enough to convert these ideas into brilliant pieces. We trust that this article will set you up on the right path. Get started with these law firm blog ideas. 

You strive to work hard each day– winning high-value cases or drafting a summary judgment motion only to get underpaid. Or you put in your all daily only to endure a jerky, ungrateful boss. 

That sucks. And maybe it’s time to go solo. 

But this decision begs the question, “How do you get your first client as a solo lawyer?” Or better still, “What do you need to set out as a solo lawyer?” 

Luckily, law is a profession that requires little or nothing to get going. There are some tips, however, that guarantee that you will succeed as a solo lawyer. Because taking on a dual role as an entrepreneur and a lawyer isn’t a walk in the park without proper guidance. We’ll discuss each tip in this full guide. 

1. Start with the Math

You should do quite a bit of mathematics before starting out. As the saying goes, you plan to fail if you fail to plan. Before you start your solo law firm, have all your financial details right. Do thorough market research to prepare a financial forecast so you know what to expect. 

What are your monthly expenses? How much do you need to keep your business running for the first month? Also, consider your taxes while you are at it. 

This provides an informed understanding of your monthly income. How much must you charge to make the estimated amount in a month? 

Note that you must do market research and align your focus practice area with the market demand. 

2. Choose a Niche

While big firms may specialize in several proactive areas, solo lawyers have to niche down. Niching down is vital to standing out in the saturated legal world. But before you focus on an area of practice, you must consider several factors beyond passion. 

Let’s examine some of these factors closely: 

Do market research: As a solo lawyer, you must first research the market to determine the area of practice in demand. Research thoroughly to avoid carving a niche in an area of law that has yet to gain popularity in your area. 

Focus on Your Strength: What are your areas of strength? If you have experience in family law, it might be a good idea to focus on divorce and family law. 

Assess your competitors: Researching your competitors gives you an edge in your field. It helps you understand their strengths and weaknesses. 

3. Get your Website and Make It Worth it. 

You are probably wondering why you need a website as a solo lawyer. But that’s where branding comes in. As a solo lawyer, you need all the online publicity you can get, starting with a great website. Your website should reflect your firm’s value, services, and contact details. 

Make it as attractive as possible and focus on SEO efforts to boost your visibility. Many of your clients are online these days, so you need to make your website worth visiting. Do you have a family member who designs websites? Now might be a good time to call in a favor. 

4. Determine Your Pricing Strategy 

This is where it starts getting tricky. As a solo lawyer, you must establish a pricing strategy. That starts with picking the billing model that works best for you. 

For example, do you want to charge hourly, contingencies, or fixed fees? One easy way to decide is to check how your competitors charge for their services. You will definitely get ideas from this. Furthermore, you should consider all the costs of running your firm. 

5. Tap into Your Network

Always use the network at your disposal to your benefit! You probably have links with people who have connections with your potential clients. For instance, a physical therapist might be the connection you need as a personal injury lawyer. However, be careful informing the clients from your current law firm about your decision to start off as a solo lawyer.

Becoming a Solo Lawyer: In A Nutshell

Solo lawyering is a scary defeat and may seem impossible. But you need to make the move, or you’ll regret it in a few years. 

Don’t make such moves without adequate plans; this will set you up for failure before you get your first client. Focus on these tips and do your due diligence before taking the first step. 

People who ignore social media in this world are gradually being left behind. Social media is vital for lawyers to stay relevant in the legal scene. One social media platform that an attorney will benefit significantly from is LinkedIn. 

The professional setting exposes your brand to relationships that could benefit you in the long run. But you need to position yourself well to reap these benefits. Most lawyers open a social media account and do little or nothing to grow it. 

Well, if that’s your idea of growing your law firm, you are not better than someone who doesn’t have an account. 

How can you use LinkedIn like a pro to build your Law brand? We’ll explore some LinkedIn best practices for Lawyers. Keep reading for simple tips that will make a big difference. 

1. Have a Guy Or Girl For Everything, i.e. Networking

You know how you sometimes have different people who can help with different things when the need arises? Yeah, that’s what we mean. It helps a great deal to connect with lawyers from various practice areas. 

As a family lawyer, you should network with a corporate lawyer, personal injury lawyer, etc. Why? These relationships lead to a harvest of referrals. And sometimes, partnering with them could lead to beneficial deals in the future. What does this have to do with LinkedIn? 

Well, there’s no limit to the quality of connections you can make on Linkedin. So, before you connect with just anybody, know that you should be more strategic with your networking. 

Beyond connecting with Lawyers, you should connect with your past clients on Linkedin. It’s a surefire way to facilitate repeat business and referrals from their end. Word-of-mouth marketing at its finest!

2. Be an Influencer, I.e., Thought Leadership

Reflect on every time you have had to purchase something online. You always opt for someone who seems quite solid in the industry—it’s safer that way. 

Similarly, your clients won’t put their cases in the hands of someone who doesn’t seem competent. Position yourself as a thought leader in your field. Create content your audience will benefit from—it could be an opinion on a controversial issue or simple educative posts on your LinkedIn. 

The truth is, the more you seem to know exactly what you are doing, the more people trust you to represent them. 

Of course, there is sometimes nothing wrong with creating funny infographics or memes. But always keep it professional. 

3. Join Linkedin Professional Groups

LinkedIn has several beneficial groups where you may display your proficiency. While you may need approval to join some of these groups, you’ll also find several free groups. There, you’ll bond with like-minded people and create networking opportunities for yourself, which is a great way to snag some referrals. 

But you have to be active in such groups. Be a starter—start conversations, make contributions, express yourself, and be in the middle of important discussions. Basically, you should be in the spotlight; that way, you are selling yourself. 

Note that some groups may not benefit you in any way. What does that mean? Some groups are highly generic and discuss pretty generic topics that may not necessarily be worth your time. Watch out for such groups and steer clear of them. 

Moreover, avoid wasting time in dormant groups with little or no activities. 

4. Upgrade Your Profile

All the previous LinkedIn best practices for lawyers are pointless if your profile isn’t attractive enough. Your profile should scream, “You’ll get value by connecting with me!” (that had better be true as well). People will check out your page whenever you connect with people or your post pops up. 

Hence, feel free to brag about your accomplishments on LinkedIn. In this space, boasting is allowed—let your profile speak for you. And you better make it speak loudly and positively. 

Put up some professional photos. Originality isn’t entirely a thing in the digital world. We get inspiration from others to create something unique. So, take inspiration from people’s profiles to create a profile that befits your noble profession. 

You don’t have to do much to expand your LinkedIn presence as a lawyer. These tips will help you every step of the way while you promote your law practice. Good luck with practicing LinkedIn best practices for lawyers!